In the era of the internet, having a good website is one of the most important things that a business can do. It attracts and engages an audience, as well as giving potential customers the resources and leads to contact you to form new business relationships. In our latest blog, we’ll take a closer look at what specifically the components are for a good courier’s website, whether you offer specific services like same day couriers, or more generalised services.
When a potential customer lands on your website, they want to learn more about you, your service and what it involves. Whilst courier services are obvious in the sense that they don’t need much explaining, a website still looks poor if it only has a few brief sentences in your topic area. Businesses have to think carefully about impressions, and this example is highly likely to give the impression that you are superficial. Instead, detailed (but not overly complicated information,) gives an impression you are sound and expert in your work, and gives the customer a firm guide as to what expect, which can prove very helpful and be a winner.
Aesthetically pleasing site
It is as much about how it looks, aswell as what is being said. Customers want well laid out pages, which are broken down into manageable chunks. A dissertation of information is no good to anyone, and potential customers will simply switch off or go elsewhere. Break up your website with pictures and make it more easy and pleasing on the eye. Everyone has heard the phrase that a picture paints a thousand words, and this can also be a powerful advertising enhancement to your website. Your can use photos to showcase your previous work and your employees in action. Maybe you have had unusual deliveries and have photos of these for example?
Ensure reviews are displayed
It is only human nature that someone is sceptical of using someone new for the first time. Having your reviews displayed on your website can be a simple way to alleviate anyone’s fear. Assuming you have good reviews, this also can prove another advertising tool, as word of mouth is still incredibly important these days.
Have some reference to costings displayed
Costings can be difficult because it can be based on the individual circumstance. Often in parcel and delivery services, there is no ‘one size fits all’ cost, because it can depend on size, weight, speed of delivery, distance travelled etc. Nevertheless, it can still be helpful for potential customers to have some form of guide, or ease of contact as to how someone can ascertain just how much the services cost. No one likes a shock when it comes to prices, and the absence of any reference to these can infer this.
Ensure you have contact details prominent
It sounds obvious, but not everyone remembers how important this is. A perfect website is of little use if there is no way customers can either call, email, or instant message you. Don’t make these details difficult to find, and ensure they are in multiple places to avoid your potential clients having to search for them. You want and need people to engage with you, and you therefore should make this as easy as possible to do.
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